What it does

Central system for creating, managing, and maintaining structured product data (SKUs, attributes, specs).

Typical features

Central product data repository

Attribute and variant management

Data validation and workflows

Localization and translations

Data syndication to channels (basic)

What it does

Builds on PIM to optimize how products are presented per channel, audience, or region.

Typical features

Channel-specific content variations

Enriched descriptions and storytelling

Personalization and localization

Performance insights (conversion, engagement)

Integration with PIM, DAM, and commerce platforms

What it does

Stores, organizes, and distributes digital assets like images, videos, documents, and creatives.

Typical features

Asset storage and version control

Metadata and tagging

Search and filtering

Usage rights and permissions

Asset sharing and delivery